We have more than a million apps in app stores which gives various services to users making life more simpler step by step. With a great deal of applications flooding into app stores, it is profoundly troublesome for a user to settle on picking the best application. It is likewise difficult for developers to get their apps to emerge over the rest of the similar apps in the app store.
The app stores continue to develop exponentially and getting increasingly competitive, so accomplishing high visibility on the stores has turned into the greatest challenge for developers and marketers. The mobile app market is one of the leading industries nowadays. There are a lot of techniques used under app marketing that has brought app businesses a great deal of success. One such efficient technique is called ASO (App Store Optimization).
Let us see a quick definition of ASO:
ASO companies in india, or App Store Optimization, is the way toward optimizing mobile app and games to increase visibility and improve the transformation rate to introduce. It is in some cases called an “Application Store SEO” as a result of its closeness with Search Engine Optimization, however, in fact, ASO isn’t just about visibility in pursuit, yet additionally about conversion rate optimization.
The main strategies of app store optimization are:
Market & Keyword Research
Market research, combined with Keyword Research and Optimization, is the initial step to do while executing an ASO strategy for your app. Knowing your specialty available, who are your rivals and what strategies do they use, is critical so as to figure out how to outrank competitors and get more downloads. For the new applications, however, it is very well may be very testing to battle for best scan rankings for prominent keywords, so the best system for keyword optimization is to pick the correct keywords.
It is advised to use long-tailed keywords because they tend to have less volume of traffic and less competition, so try to target as many different combinations of long-tailed keywords as possible. This will help your app to maximize visibility in the app store search.
Google Play Store Optimization & A/B testing
Optimizing a listing for Google Play Store can improve keywords rankings in search, conversion rate to install and drive progressively natural downloads – so if you haven’t done it as of now, presently is an extraordinary time to begin!
- App Icon: Your app icon is the first ever thing a user view. Make sure to have a well-designed icon that represents your app. It is not important that your icon must be relevant to your app’s functions, you must have an attractive icon that is appealing enough for a user to have a look on your app.
- App name/title: Next comes, your app name. Try to make it as catchy as possible and easy to understand. Remember that your app name stays as long as you exist and should be changed every now and then. So, make sure to have a proper name, test it before you launch the app and stick with it. You can add keywords into your app titler which will help you have a higher ranking in the search results. But don’t make it obvious, because nobody likes an app that it is found fishy.
- Description: Both app stores allow you to give descriptive information about your app in the app store listing. Be very clear and have authentic content which is engaging to the user. They will have clear cut information about your app. You can have all the potential keywords in the description, but make sure not to stuff in more keywords. Add only those have higher traffic to your app. You can use various tools available online to research your keywords.
Your Google Play Store page is an incredible breadth for optimization and exploring different elements regarding different components so as to find an ideal combination that will build Search and Top Charts rankings, and in the meantime persuade users to download your app and in this way, improve your Conversion Rate to install. Likewise, in the event that you do app store optimization service, you are optimizing your play store listing for SEO. Get optimization services from the best ASO companies who will provide you with better optimization tools. There is always room for more optimization, so never stop doing ASO.