Marketing Strategies for Improved App Reviews

With more than a huge number of applications piling up in the app stores, achieving higher ranking in the app stores is really challenging for the app developers. Also, there are hundreds of similar apps providing the same function and services like yours. This has led to a solid challenge in the app store. Every single app aims to make it to the top and be visible in the first few lines of the search results.

Developing an app is one part of the story, making it visible and gaining downloads is the main hurdle of every app publishers. Your marketing strategy should be solid and should aim towards not only installing your app but to use it in the long term. A successful app doesn’t depend on the number of downloads but by the usage of the app by users and the dynamics of it. Using a perfect strategy with the help of ASO you can improve the rankings of your app.

What is App Store Optimization?

Application Store Optimization is a continuous process of improving an app ranking and discoverability in an app store. The higher your app ranks in an app store’s search lists, the more visible it is to the users. ASO has a direct effect on app downloads. Keep in mind that it requires a continued effort to be successful. While app store rankings depend upon metadata like keywords, description, review, and ratings there’s more to ASO than that.

Let us see how ASO work:

By finding the right app store keywords

One of the best parts of improving your app store search rankings is the choice of keywords. Thusly, your application search advancement efforts should start from accomplishing the benefit of app store keywords. Try to come up with 40-50 keywords. Every one of the keywords ought to be relevant to your app functions. There are numerous keywords optimization tools available online. You can also experiment with many keywords and check the results of them.

Optimize your app store keywords. Once you have chosen your keywords, it’s basic that you build up a system to channel and pick the best keywords for your app. There are many tools online that will help you by giving data about the popularity and search traffic of your keywords. It will likewise help by giving a thought of its difficulties(or chances) of your app’s keywords.

Place the keywords in the Correct Places

After you have picked the keywords and optimized them, you are set for stage 2 of ASO: Placing them in the application right places.

App name: Name your app in a unique way. Not solely is it the essential piece of telling your potential customers what your app is, it furthermore gets your application in the app store query items.

Application Description: The Google Play Store gives you a short depiction field (up to 80 characters) and a long description field (up to 4,000 characters) to describe your application. Even more basically, Google files words in both these two des fields to end up your app search keywords. By rehashing your most essential keywords up to multiple times in your description fields, you tell the Google Play algorithm that your app is most pertinent to those keywords.

By Convert Visitors to users

Application Icon: Your app symbol is as a matter of first importance impression with your customer. It is a visual element of your app. An innovative and appealing icon is important to get a perfect appearance. It impacts on the conversion rate and has the most impact on the search ASO.

Screenshots: In the App Store, screen captures are a key factor in pulling in prospective users, as they are consolidated on the app page. Also, developers by and by even have the decision of using 10 screenshots instead of the hidden 5. With this extra room, use your screenshots to relate a story and grant what makes your application not exactly equivalent to your opponents. Use it to target basic terms in your screenshots to build rankings.

You can buy app reviews iOS and android if your app isn’t getting good reviews from the users. These ASO companies provide reviews and ratings which will be used to bring the organic flow of users to your app. ASO also helps in giving you a great insight into how to use your app title, description, and screenshots to grab more influx of users to your app by improving the rankings in the app store search results.