With the advancement of technology, we see a huge development in the app market. There are 8 million mobile apps in the Google Play store, 2.2 million in the Apple App Store, getting your app discovered can be challenging. Developers spend a lot of time building an app with cool features and simpler solutions to existing problems. But many apps fail due to lack of marketing.
To have a successful app journey, you must have a powerful marketing strategy outlined. Acquiring downloads is one thing but when it comes to marketing your app, you must look at the quality of your users. You need users that are engaging and who sticks with your app along with your app’s journey.
Building an app is one thing, the next step is to market it well. With the help of several marketing strategies, you can achieve huge user traffic to your app once it is out. To do that, before you release your app, build a strategic marketing plan in order to achieve your proposed objective.
Here are a few things you need to focus on while marketing your app:
App Store Optimization
App Store Optimization, as we all are familiar with SEO (Search Engine Optimization), both are similar to each other. The difference is that app promotion sites focus on optimizing your app store ranking in the app stores. Whereas, SEO companies focus on ranking well in native search engines. But the aim of both SEO and ASO is the same, which is to bring more targeted traffic to your product. For ASO, this means bringing more app downloads and increasing the rankings of the app in the app store.
Factors That Affect Your App Store Ranking
The search algorithm in the app store is similar to that of the traditional search engines. These algorithms are those which determine the app store rankings. But Google and Apple app store doesn’t share the same algorithm. Each algorithm is unique and it is impossible to predict the algorithm but here are some ranking factors which are universal among all algorithms.
Number of App Downloads
In general, the more people download your app, the higher your app ranking will be. However, you still need to optimize your app ranking when the app is released to get these downloads. When the app store optimization is practiced, you will start counting your app downloads and eventually, you will see a better rank in the app store search results pages. More the visibility of your app, the more downloads you get. Keep track of the number of downloads before and after practicing ASO, it helps you to understand how well app store optimization is working. You can also perform A/B tests to see which store assets most resonate with your audience so you can continue refining your app store page.
Consistent App Downloads
Google and Apple search algorithms track your app downloads, it measures the performance of your app. People need to be consistently downloading your app in order to get a higher app store rankings. If your app download rate is low, it wouldn’t affect the ranking but if you can grow consistently, it will greatly improve the search ranking of your app listing.
Reviews and Ratings
Reviews and ratings are the feedback about the performance of your app. When people read the reviews of an app, they are looking for existing user’s experience using the application. Positive reviews will prove that your app is a very good app and can be trustable. You should encourage people to leave review and ratings for your app after they’ve downloaded them. Be it any app, there will be negative reviews. You must work to resolve whatever the problem is and be a responsible developer in trying to fulfill the user’s need.
Never forget the fact that about 65% of mobile users will discover apps by searching in the app store. You must learn to master ASO marketing. It is the best way to increase the traffic to your app listing. Get ASO companies to work with you. Collaborate with them and use better optimization tools to employ some better marketing strategies. ASO will give your app a momentum it needs. You will start seeing the number of downloads increasing as your organic growth increases with the help of ASO.
